The first 15 minutes is free I'll tell you on the phone whether it's worth a site walk. The site walk and feasibility memo is also free. If we move to a full financial model and project plan, I charge a flat $4,500. That's it. No commissions, no kickbacks, no markup on equipment.

Because I'm not selling you chargers. National charging companies make money on every kWh sold and every install completed they're structurally biased toward saying yes and going big. I make money on assessments and project management. About a third of my recommendations are “not yet” or “not at this property.” That's my pitch.

Four to eight weeks for most properties from contract signature to commissioning. The variable is utility coordination DTE turnaround on service upgrades is typically 3–6 weeks. We submit early in the process so it runs in parallel with permitting.

It's a fair question. The financial model I build for you stress-tests three scenarios: aggressive adoption, base case, and a 50%-haircut case where adoption flatlines for five years. If the project doesn't pencil under the haircut case, I'll tell you not to do it. Most don't pass that test for free-standing retail. Most office and multifamily do.

Most of my work is metro Detroit, Toledo, and southwest Ontario. I've consulted on projects in Chicago and Cleveland. I won't take on a property I can't drive to in a day site walks are too important to do remotely.

The site walk catches most of these before they become surprises. If we find something during install undersized service, code violations in the existing panel Tousignant pauses, scopes the fix, and gives you a written change order before any extra work begins. No surprise invoices. Ever.